How to avoid Spam Complaints
Knowledgebase Article
How to avoid Spam Complaints
Recipients who flag your mail as “Spam” or “Junk” have the greatest impact on your reputation as a sender.
It is essential you avoid this at all costs by delivering great and relevant campaigns to recipients who want to receive it.
To avoid complaints, you should:
- Never use a purchased, harvested or “scraped” list of any kind
- Make sure you have a direct relationship with every single address on your list
- Start confirming new sign-ups (using a confirmed or double opt-in process)
- Make your sign-up process clear, explaining what someone is signing up for, when they will start receiving emails, and how often they can expect to hear from you
- Use a consistent sender name and email address
- Use a subject line that truthfully describes the content of your email
- Honor all opt-out requests immediately
- Abide by the rules of CAN-SPAM
- Keep your list current and up to date
- Don’t reactivate old addresses
- Send emails on a regular basis
If you comply with all of these rules, you’re off to a great start. To make things even better you’ll want your list (and the messages you send to them) to be both segmented and your content to be well-targeted.
Related Articles
-
Sending to Role Accounts
-
Spam Traps
-
CAN-SPAM Act
-
How to avoid Spam Complaints
-
Sender Reputation
-
List Segmentation
-
Feedback Loop
-
Reconfirming a List
-
noreply@ From Addresses - a bad idea!
-
Improving Delivery - DKIM & SPF Record
-
What from address should I use?
-
Types of Email Bounces
-
What do we do with email bounces in MailMachine?
Powered by WHMCompleteSolution