List Segmentation

Knowledgebase Article

List Segmentation

While it may be tempting to build one list and email them all with a single message, there is tremendous marketing value in using a segmented list. Segmenting refers to creating small groups out of a larger one – so taking your one big list and turning it into a number of smaller lists based on certain criteria. The criteria could include demographics (age, gender, education or others) or could include things like buying behaviour, memberships, or any data that users submit when subscribing to a list, what pages they visited on your website, what they clicked on and more.

Once you have this sort of data in a large list, it’s easy to create categories of subscribers. While you can still email the full list with a single message when merited, you can also now send an email with targeted content that appeals directly to certain segments of your audience. Do you want to send an email to just the women on your list, not the men? How about those that made a purchase within the last six weeks? Segmentation makes that possible (and easy, too).