Creating campaigns

Knowledgebase Article

Creating campaigns

Email marketing campaigns are sent to many people at once with a specific goal in mind. Businesses globally utilise them to promote, connect, and achieve objectives. Whether it's encouraging subscribers to join a webinar or buy something, the immediate focus must be on engaging the reader and building trust.

Why This Matters

Most people check their emails multiple times a day, so it's logical to reach out to your customers this way. It's a direct way to build a relationship and is an effective way to nurture leads. You can use various media to communicate your message, and track the results. It's a proven, cost-efficient marketing method.

Creating a Campaign

You can create a campaign with our MailMachine. Here's a quick guide to getting started:

To begin, click on the Create tab at the top right of MailMachine, then click on Campaign.

Then, you can choose from the following options:

Use your own templates
Use a professional template
Reuse a previously sent campaign
Design your own template

After selecting an option, you'll be taken to the Email designer to customise your template.

Using Your Own Templates

If you have a custom template, here's how to use it:

Click on the My Templates tab.
Select the Preview option below your chosen template.
Click on Select template in the top right corner of the preview window.
You can filter by the type of editor: HTML Editor or Email Designer.
Edit your saved template.

The template can be saved with your changes for future use.

Use a Professional Template

More than 600 professional templates are available depending on your plan. Here's how you can use them:

Click on the Professional templates tab.
Use the filter and search bar to choose a theme.
Select the Preview option below your preferred template.
Click on Select template in the top right corner of the preview window.
Edit the template.

Reuse a Previously Sent Campaign

If you're sending a newsletter, using the same template and changing the content is a great way to maintain professionalism. Here's how:

Click the Sent Campaigns tab.
Select the Preview option below your preferred template.
Click on Select template in the top right corner of the preview window.
Edit the template.

Design Your Own Template

If you want to create your own template, you can do so with caution. Here's how:

Select the Start from scratch tab.
Choose from three different options: Start with the essentials, Start with a blank canvas, or Start with your own code.
Follow the respective steps for each option.

Test and Send Your Campaign

Whatever template you choose, make sure to test it on various platforms, including mobile. Designing an email that displays correctly everywhere can be challenging. Once you're satisfied, add a subject line, set a time and date, and watch the results!