Optimising your website

As a website owner, offering a smooth browsing experience is paramount. An optimised site not only delights users but also positively impacts search engine rankings and environmental sustainability.

At Kualo, we're committed to speed. Our top-tier servers and cutting-edge technology are designed to host sites with optimal speed. However, every site is unique, and some personal tweaking may be required to reach peak performance.

In this guide, we outline nine actionable steps to help you do just that. If you're a WordPress user, these foundational steps should be your starting point, before proceeding to our in-depth WordPress optimisation guide.

Is My Site Actually Slow? Diagnosing the Problem

Before we dive into debugging slow site speeds, let's understand what might be making your site slow and how you can verify it:

Frontend vs Backend:

• Frontend: What visitors see. It's essential to optimise for the best possible experience.
• Backend: The admin area where you manage your site. It's common for the backend to be slower than the frontend, but this can still be improved.

Testing Methods:

1. Incognito Window: Test in your browser without being logged in to distinguish between frontend, backend, or both.
2. Google’s PageSpeed Insights Tool: An excellent tool for frontend analysis, offering insights into both Mobile and Desktop performance.

Our Test Environment

For illustration, we set up a test WordPress site with a stock theme and PageBuilder, and ran it through PageSpeed.

Here's what we found:

Before Optimization

Mobile Before: 56

Desktop Before: 82

Not terrible, but definitely room for growth. Lower scores might indicate issues with the configuration of your site, such as excessive WordPress plugins or a less-than-optimal theme.

Why the Difference Between Mobile and Desktop?

Google scores Mobile and Desktop differently due to varying connection speeds and computing power. Mobile devices usually have to contend with slower connections, making optimisation a more complex task.

Post-Optimisation Scores:

Mobile After: 96

Desktop After: 99

Exceptional, right? But what does this mean for you?

A Detailed Analysis

PageSpeed's detailed insights pinpoint specific areas for improvement. These may differ between Mobile and Desktop, requiring individual attention. You can use these pointers to help improve your site speeds. This guide helps ensure optimal setup, including methods like caching, which can alleviate issues in more complex sites with multiple plugins or poorly optimised code.

A Special Note for WordPress Users:

For more specific improvements, follow these nine steps, and then consult our in-depth WordPress optimisation guide.

Your Path to Exceptional Performance

Every site is unique, and some may inherently run slower due to complexity. But with the methods in this guide even complex sites can perform impressively.

Ready to get started?

Before you dive in, we recommend that you read this guide in full. It's a roadmap to a site that's not just faster but smarter, more efficient, and more considerate of the world we share.

• Step 1: Make sure your website code is up to date
• Step 2: Check your PHP Version
• Step 3: Make sure OpCache is enabled in PHP Modules
• Step 4: Make sure you're not hitting any resource limits
• Step 5: Make sure you're making use of caching
• Step 6: If your application supports it, use Redis or Memcached
• Step 7: Use a Content Delivery Network
• Step 8: Use InnoDB rather than MyISAM
• Step 9: Ensure wp-cron.php runs as an actual cron-job [WordPress Only]

Step 1: Make sure your website code is up to date

Most website owners are aware of the security benefits of keeping their website code, including any 3rd party applications, plugins, or extensions, up to date. What might not be as widely realised, however, is that these updates can also significantly improve site speed. Here's why:

1. Regular Updates: Many website platforms, such as WordPress, Joomla, Drupal, and others, frequently release new versions. Along with bug fixes and new features, these often include performance enhancements.
2. Plugins and Extensions: Updated add-ons like WordPress plugins or Joomla extensions introduce new functionalities and improve site speed.
3. Compatibility with Latest PHP Versions: PHP, the programming language that powers many sites, sees frequent updates that offer improved performance. Running your site on an outdated code might hold back these speed gains, as your code may not be compatible with newer versions of PHP.

By proactively maintaining an up-to-date website, you stand to gain not only in terms of security but also through increased performance. Regular updates are more than just a security measure; they're a foundational aspect of an efficient website.

Step 2: Check your PHP Version

At Kualo, we offer a variety of different PHP versions, and we give you the control to change the version of PHP you use via your control panel.

When your account is set up, it will utilise the latest stable version, but over time, newer versions of PHP are released. These more recent versions of PHP not only incorporate bug fixes and add new features but critically introduce speed improvements.

These can be significant; for instance, PHP 8 is now around 3x faster than PHP 5.6.

We don't automatically switch you to newer PHP versions because we can't be 100% certain that your website is compatible.

If your website code hasn't been updated in a while, it may depend on an older version of PHP; if we change it, your site might break. Before changing PHP, you may need to verify that all your plugins and themes are compatible with the latest version.

If everything is up to date, then it is likely that it will be compatible with a more recent version. If you spot issues after changing PHP versions, you can always revert to the previous PHP version.

You can follow this article to learn how to change the version of PHP used in cPanel.

Step 3: Make sure OpCache is enabled in PHP Modules

OpCache was introduced from PHP 7 and helps make PHP sites faster.

To understand what OpCache is, think of PHP scripts like a letter written in English, but your computer, a robotic assistant, can only understand a mind-bogglingly long string of 0's and 1's. Every time you want the robot to read the letter (e.g., during every web page request), it has to translate it into this binary language.

Without OpCache, this translation into "opcode" (executable machine code) happens each time the code runs. It's like repeatedly translating the letter into robot-speak over and over again.

With OpCache enabled, a copy of that "opcode" version is stored on disk, so the next time the code runs, the robot doesn't have to translate it again. This makes the code run faster, as there is less work for the server to do.

The cached version will refresh any time a change is made to the PHP file; the entire OpCache can also be purged within cPanel.

If your site is performing slowly, take a look at your PHP Extensions in cPanel and make sure that OpCache is enabled for the version of PHP that your application is using.

Step 4: Make sure you're not hitting any resource limits

Each of our hosting plans allocates specific amounts of the server's physical resources, such as CPU, Memory, Disk I/O, Entry Processes, and Number of Processes. Understanding and managing these resources is essential for maintaining optimal site performance. You can see the limits assigned to each of our hosting plans here. 

Below is a brief overview of how hitting different resource limits can impact your site:

• Memory (RAM): Exceeding memory limits can cause your website to display error messages or fail to load certain elements.
• CPU and Disk I/O: Reaching these limits can slow down your site as the server throttles requests, affecting performance without necessarily showing errors.
• Entry Processes and Number of Processes: These limits control how many simultaneous connections or processes your site can handle, with potential impacts on loading times and user connections.

You can monitor your resource usage through the "Resource Usage" feature in cPanel. This tool helps you identify if you've hit any limits in the last 24 hours or review historical periods.

If everything is well, you should see this screen:

However if your account has brushed up against any of your plans resource limits, you may see something like this:

For detailed guidance on each resource and how to manage them, refer to our comprehensive article on Understanding Resource Usage.

In the following steps, we'll explore approaches to optimise the delivery of your website, shrinking that "packaging" to give your visitors the best experience.

Step 5: Make sure you're making use of caching

Caching is the simplest way to speed up and minimise the impact of your website on the server. We already looked at OpCache above, and learned that PHP code is compiled on execution.

OpCache stores the compiled opcode in cache, but PHP is still required to execute to render every page request.

When a visitor accesses a page on your site, they make a request to the server which in turn executes your site code. It may make several queries to a MySQL database and run a bunch of functions that end up outputting HTML code that the browser can interpret as your web page.

All of this will take time to process, and without caching, every request from a visitor will result in the same thing happening.

Imagine if each time you wanted to read a book, you had to build a printing press first, learn how to operate it, print the book, learn the language, and only then could you enjoy reading. Exhausting, isn’t it? That's the server's life without caching! You're asking the server to do a complex, multistep task over and over again when it doesn’t have to.

When your application is configured with a cache, rather than do all of the processing to render that HTML page, it only does it when the page is first accessed. That resulting HTML is then stored, and the next time the page is accessed by any visitor, the cache simply serves up the page content.

If you make a change to that page, the cache will be automatically cleared, and when that page is next accessed it will re-generate the HTML code and store it back in the cache ready for the next visitor.

Using a cache can shave seconds from your page load time, and the result will be a faster site, and minimal resource usage.

Many applications have caching solutions either built in or available as a plugin, so there are a wide range of options to choose from.

If your website is built in WordPress, Drupal, Joomla, Magento, Prestashop, MediaWiki, or ZenForo, we’d strongly recommend that you use LiteSpeed Cache. This is because we run LiteSpeed Enterprise as our web server, one of the fastest web server technologies on the market. It features built-in server side page caching, with plugins available for all of the above applications. 

Whilst there are alternative caches available, the benefit of using a server-side page cache is that the HTML code is cached on the web server layer itself, rather than as part of the application.

The plugins they provide don’t actually do the caching at all, they only manage purging that cache when you make changes.

Using LiteSpeed will not only make your site as fast as possible, but will also dramatically reduce your server resource consumption - allowing you to handle many times more visitors.

Step 6: If your application supports it, use Redis or Memcached

Redis and Memcached are like the cherry on top of the caching cake you've been building so far. They add one more level of speed-boosting to your website, and can often be used to target areas that are typically harder to optimise, such as those pesky admin areas. Popular open-source applications that can use Redis or Memcached include WordPress, Magento, Drupal, Joomla, MediaWiki, Laravel, and others.

Here's how they work:

• Persistent Memory Storage: Redis and Memcached store data in the server's super-fast memory (RAM), making retrieval lightning quick.
• Front-End and Back-End Caching: While they can certainly speed up visitor-facing pages, their real magic lies in what they can do for the backend, especially for logged-in or admin pages.

In the context of WordPress:

• Object Cache: Redis can be configured as an object cache for WordPress, storing the results of frequent database queries in RAM instead of disk. This avoids repeated queries, leading to quicker page loads.
• Improving Admin Speed: The WordPress admin area, which can't usually be cached with a page cache, becomes much faster and more responsive with Redis or Memcached.

Kualo is one of the few hosts providing these tools on shared hosting. If you're on a compatible plan (such as one of our Performance Plans) and your application supports this feature, don't miss out on this extra layer of speed and efficiency!

Step 7: Use a Content Delivery Network

A Content Delivery network can help improve the delivery of your website internationally.

It does this by distributing your static content, such as images, javascript and CSS files throughout a super-fast global network. This brings those files closer to your visitors, wherever they are in the world. The shorter the distance files have to travel, the faster they’ll get there.

There are a number of excellent CDN solutions on the market, we’d usually suggest looking at CloudFlare (which is free with paid options) and BunnyCDN (which is exclusively paid but cost-effective).

If you use WordPress, another option is to use LiteSpeed’s QUIC.cloud CDN, which allows you to cache your HTML on their global network in addition to static content.

We cover this in detail in our LiteSpeed Cache Optimisation article.

Step 8: Use InnoDB rather than MyISAM

MySQL database tables can either use MyISAM or InnoDB as the default engine. Think of them as two different types of filing systems for your data.

MyISAM used to be the default choice until MySQL 5.5.5, but then the preference shifted to InnoDB. Picture MyISAM like an older filing cabinet where the entire drawer gets locked when someone is using it. If someone else wants to access a file in that drawer, they must wait their turn.

InnoDB, on the other hand, is like a more modern filing cabinet where only the specific file or section being used is locked. If someone is using one part of the drawer, others can still access the rest without waiting. It's like multiple people having keys to different sections, ensuring a smoother, faster process.

Many applications will use MyISAM tables, and it may be the case that when WordPress or plugins are installed they default to this storage engine for maximum compatibility.

Although there are some advantages to using MyISAM, InnoDB is generally considered more reliable and performs better.

It's possible to convert MyISAM tables to InnoDB using PHPMyAdmin and our team can help with this. If you're a WordPress user planning to use LiteSpeed Cache, MyISAM tables can also be converted using their plugin in a few simple clicks.

We cover this in detail in our LiteSpeed Cache article.

Step 9: Ensure wp-cron.php runs as an actual cron-job [WordPress Only]

Many of our customers use WordPress, so here's a tip that's exclusively for them.

In a WordPress installation, periodic tasks are often needed, such as updating check-ins, scheduling posts, or even backing up the entire site, especially when using certain plugins. These tasks are run by a behind-the-scenes tool called the wp-cron.php script.

Now, here's where it gets interesting: this script can execute when visitors access your page, not just when you're in the admin area. Imagine if every time someone walked into a shop, an employee had to stop and perform a random task like restocking shelves or tidying up. Sometimes, these tasks can be time-consuming, especially if it's something substantial like a full site backup.

This unpredictability can cause your site to slow down, especially if visitors happen to walk in when the 'employee' is busy with a complex task.

To ensure a smooth shopping experience, WordPress allows you to schedule these tasks at specific intervals, letting the wp-cron.php script handle its duties in the background without getting in the way of your visitors. This is akin to having a night-shift worker who performs the heavy lifting while the shop is closed, ensuring that everything runs smoothly during business hours.

Setting up this helpful feature is easy in WP Toolkit in cPanel.

Just navigate to cPanel → WP Toolkit and find your WordPress installation. From the dashboard, toggle Take over wp-cron.php to on. 

This sets up a background task (a cron job) that takes care of wp-cron.php automatically, twice an hour. 

And that's a wrap!

In this comprehensive guide, we've explored a wide range of strategies to optimise the speed and performance of your website. We began with ensuring that your applications were up to date and that your PHP environment was well configured, including the appropriate version and use of opcode caching (opcache).

We then ventured into leveraging LiteSpeed Cache for popular applications like WordPress, Magento, Joomla, and others, and delved into more advanced methods such as employing tools like Redis, Memcached, and InnoDB. We touched on specific considerations for MySQL and also provided WordPress-specific tips to enhance both admin and visitor experience.

For our WordPress enthusiasts, don't forget to explore our in-depth LiteSpeed article for further insights and customised tips tailored for WordPress.

However, if any of this has your head in a spin or if you find that you're still running into speed issues, please remember that we're here for you. Reach out to us, and our dedicated team will be on hand to guide your website to the fast lane.

Happy optimising, and here's to a lightning-fast website!